Maybe you came to Redding on business and left your rod at home because you didn’t realize that when we said “the river runs right through town”, we weren’t being poetic. On the other hand, perhaps you'd never fished in your life before you took one of Redding's famous guided trips on the Lower Sacramento River, and you caught a whopper and now you can't imagine living your life without a fully stocked tackle box in your car at all times, so you need to buy waders and a rod now before your spouse can say no. Or! You took the kids fishing, dragged them kicking and screaming away from their iPads, and they had such a great time you want to make sure they form a lifelong habit. Not to worry: you’re not the first, and there are guides and shops waiting for your call.
